White-label reseller
Sell booking software under your name. Choose what you charge clients and keep the difference after your Lunacal costs.
Ask about reseller pricing ↗White-label booking software for agencies
Offer online appointment booking under your own brand. Set your prices, charge clients for setup and earn recurring revenue. Lunacal runs the scheduling software.
Lunacal offers true white-labeling
Use your own logo, brand colors and booking domain, send confirmation and reminder emails from your address, and remove Lunacal branding from the customer-facing booking experience.
White-label booking software compared: Lunacal vs. 8 alternatives
Lunacal, Trafft, Bookafy, SimplyBook.me, HighLevel, Calendly, Acuity Scheduling, Setmore and YouCanBookMe, compared on reseller programs, agency support, branding, booking features, payments and integrations.
| Feature | Lunacal | Agency / reseller programs | Popular scheduling software | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Trafft | Bookafy | SimplyBook.me | HighLevel | Calendly | Acuity | Setmore | YouCanBookMe | ||
| Agency program & support | |||||||||
| White-label resale | Yes | Yes | Yes | Partner tier | SaaS mode | Not offered | Not offered | Not offered | Not offered |
| Affiliate / referral | 30% recurring | Ask sales | Partner option | Yes | Separate program | None currently | $50 once | Paid Pro referrals | Invite-only pilot |
| You set client price | Yes | Yes | Yes | Yes | Yes | No | No | No | No |
| Multiple client accounts | Separate setups | Agency dashboard | Partner dashboard | Partner dashboard | Sub-accounts | Separate accounts | Separate accounts | Separate accounts | Separate accounts |
| White-label client dashboard | Confirm scope | Yes | Yes | Premium tier | Yes | No | No | No | No |
| Own booking domain | Yes / add-on | Yes | Yes | White-label tier | Yes | Calendly URL | Custom .as.me | Setmore URL | Check plan |
| Branded booking emails | Custom SMTP | Custom SMTP | Own domain | White-label tier | Brand settings | Workflow options | Custom templates | Custom templates | Gmail sender |
| Hands-on agency setup | Free agency calls | Partner support | Managed build | Enterprise onboarding | Plan-dependent | Standard support | Paid expert option | Standard support | Standard support |
| White-label pricing | Custom quote | Per live client | Quote + setup | Partner quote | Agency SaaS plan | Not offered | Not offered | Not offered | Not offered |
| Booking & payments | |||||||||
| 1:1 appointments | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Group sessions / classes | Classes | Yes | Group booking | Yes | Group calendars | Group events | Classes | Classes | Group events |
| Multiple services | Yes | Yes | Appointment types | Yes | Service menu | Event types | Yes | Yes | Appointment types |
| Prepaid session packages | Yes | Yes | Not listed | Yes | Check setup | Not native | Yes | Not listed | Not listed |
| Multiple staff / teams | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Multiple locations | Yes | Yes | Check plan | Yes | Via sub-accounts | Not service-led | Multi-calendar | Yes | Page-level |
| Round-robin / team routing | Round robin | Staff assignment | Team routing | Staff selection | Round robin | Round robin | Staff assignment | Staff selection | Round robin |
| Accept payments | Stripe, PayPal | Yes | Yes | Yes | Yes | Stripe, PayPal | Stripe, Square, PayPal | Stripe, Square, PayPal | Stripe |
| Platform booking commission | 0% | Check terms | Check terms | Check terms | Check terms | Check terms | Check terms | Check terms | 1% |
| Customization & integrations | |||||||||
| Website embedding | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Email / SMS reminders | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Rich booking page content | Video, FAQs, proof | Service pages | Branded pages | Service catalog | Service menu | Event descriptions | Page templates | Services, reviews | Page content |
| Calendar integrations | Google, Outlook, Apple | Google / Outlook | Google / Outlook | Google / Outlook | Google / Outlook | Google / Outlook | Google / Apple / Outlook | Google / Outlook | Google / Apple / Outlook |
| CRM connections | HubSpot, Pipedrive | Integrations | Zapier / Make | API / integrations | Built-in CRM | HubSpot, Salesforce | Via integrations | Via integrations | HubSpot / Zapier |
| API / webhooks | Both | Agency API | Open API | API | APIs | Both | API / Zapier | API | Both |
| Multilingual bookings | 13+ languages | 30+ languages | 32 languages | Multiple languages | Check setup | Language settings | Localization | Check setup | 44+ languages |
Actual people to help with your first client.
Talk to our team ↗Lunacal’s team can join agency setup calls, configure booking workflows and integrations, and help with changes later. There’s no extra charge for agency setup assistance.
Businesses across the world trust Lunacal
★★★★★
“I've used tons of booking tools for my clients: Calendly, Acuity, Cal.com. Lunacal is a big step up. Great tool for small businesses, very simple to use and has helpful support. I'd recommend it 100%.”
★★★★★
“You've solved what most other scheduling tools haven't. They give a one-time affiliate commission or one year of commission. I need recurring commission forever, since I maintain the relationship with the client. Kudos for understanding that.”
★★★★★
“We onboarded a large client with several locations and a big team. Shubham from Lunacal spent two hours with me setting it up, service by service. That kind of help is why I put my clients on Lunacal.”
Two ways to earn with Lunacal: white-label or affiliate
Your brand. Not ours.
Customers see your client's business, never a scheduling vendor.
Your logo & colors
Match every booking page to the brand.
logo.png
UploadedBrand color
Your domain
Booking links on a URL you own.
Custom domain
book.youragency.com
Connected
Your emails
Confirmations sent from your own domain.
From: [email protected]
Your booking is confirmed
Zero Lunacal branding
Remove “Powered by Lunacal” on any plan.
Remove Lunacal branding
Powered by Lunacal
Every client, kept separate
Each client gets its own services, team, calendars and rules.
A
Apex Clinic4 doctors · 2 locations
F
Forma Fitness8 trainers · group classes
O
Oakridge School12 teachers · parent meetings
S
Studio Nine Salon14 stylists · 18 services
Charge clients for software, setup and support
Add booking as a standalone service or bundle it with web design, SEO or marketing retainers.
Software subscription
Set a recurring price for the booking software you provide.
Setup fee
Charge to configure services, calendars, payments and booking pages.
Ongoing management
Offer changes, reporting and workflow updates as a monthly service.
Create branded booking pages for your clients
Give clients a booking page that shows what they offer and lets customers choose an available time.
Images & videosTestimonialsFAQsTeam profilesBooking questions
Sell different types of appointments
Cover the most common booking models your clients ask for.
1:1 appointments
Consultations, sales calls and personal services.
Group bookings
Workshops, group sessions and classes.
Multiple services
Different durations, providers and prices.
Packages & repeat sessions
Prepaid packages and recurring appointments.
Let clients take payments when customers book
Collect a deposit or full payment during booking through Stripe or PayPal. Clients can also offer coupons and prepaid session packages.
Stripe & PayPalPrepaid packagesCoupons0% Lunacal booking commission
Handle teams and multiple locations
Set availability for each employee, service and location. Use round-robin scheduling or find times when multiple team members are free.
Staff calendarsRound robinCollective meetingsMultiple locations
Automate appointment confirmations and reminders
Keep appointments organized with email and SMS reminders, follow-up messages, booking questions and approval rules.
- Confirmation, reminder and follow-up workflows
- Custom intake forms and manual approval
- Buffers, notice periods and calendar conflict checks
Connect the tools your clients already use
Sync calendars, add video meetings, collect payments and connect bookings to CRM or automation workflows.
Calendars
GGoogle CalendarOOutlookAApple Calendar
Video meetings
GGoogle MeetTTeamsZZoom
Payments
SStripePPayPal
CRM
HHubSpotPPipedrive
Automation & developers
ZZapier{ }Webhooks/APIs
Marketing & tracking
GGoogle Tag ManagerUUTM tracking
See core workflows inside Lunacal
These are the same building blocks agencies can configure for client accounts.
Calendar sync
Connect Google Calendar, Outlook and Apple Calendar with two-way sync.
Packages
Sell multi-session packages that clients can book over time.
Coupons
Create promo codes that customers apply when they pay.
Add online booking to client websites
Embed a booking calendar on a website, or share a dedicated booking link in emails, landing pages and social profiles.
Website embedDedicated booking linksCustom booking domain
White label appointment scheduling for every local business
Clinics, salons, schools, studios, consultants and teams. One platform for every client.
We'll help you set up your clients
Our team can join setup calls, help configure scheduling and integrations, and assist with later changes. Agency setup help is free.
01
Talk through your offer
Tell us about your agency and the clients you want to serve.
02
Set up your branding
Configure the booking domain, page design and client settings.
03
Launch with a client
Set your price and get your first booking flow live with our help.
White-label booking software FAQ
What is white-label booking software?
It is appointment scheduling software that you offer under your own brand. With Lunacal, agencies can use branded booking pages, a custom booking domain and custom email settings while Lunacal powers scheduling.
Can I sell Lunacal to clients at my own price?
Yes. The white-label reseller option is designed for agencies that want to price booking software as their own offer. Contact our team to discuss reseller costs and the branding setup.
Can I earn a commission instead of white-labeling?
Yes. The Lunacal affiliate program pays 30% recurring commission on qualifying paid subscriptions you refer. It is free to join and has a 90-day cookie. See affiliate details.
Can I use my own domain, logo and email address?
Lunacal supports custom booking domains, branded booking pages and custom SMTP for branded emails. We can walk you through the applicable setup for your white-label arrangement.
Can I use it for different businesses and multiple staff?
Yes. You can configure services, employees, availability and locations for different client businesses. Lunacal supports individual appointments, group sessions, team scheduling and packages.
Does Lunacal support payments and integrations?
Yes. Supported options include Stripe, PayPal, Google, Outlook and Apple calendars, Zoom, Google Meet, Microsoft Teams, HubSpot, Pipedrive, Zapier, webhooks and APIs. Availability may depend on the plan.
Can I embed the booking page in an existing website?
Yes. You can embed booking on a client's website or send visitors to a separate booking link on a branded domain.
How much does white-label booking software cost?
Reseller costs depend on the proposed arrangement. Book a call to discuss the white-label option for your agency. The standard Lunacal plans are listed on the pricing page.
Start offering booking software to your clients
Sell it under your brand or join our affiliate program. We'll help you find the right setup.
