Our panel of experts

Olivia Martin is a small business consultant based in Orlando, Florida, with over 13 years of experience working closely with service-based businesses across beauty, wellness, and fitness industries. She graduated with a degree in Business Administration in 2010 and started her career helping independent salon owners improve their client operations. Between 2012 and 2016, Olivia worked with several franchises of national salon brands, helping streamline their appointment booking systems and boost client retention by focusing on customer experience at the first point of contact. Beyond business strategy, she’s passionate about building welcoming brands that feel approachable from the moment a client books. When she's not consulting, Olivia enjoys watercolor painting and volunteers at local business mentorship programs in Florida.

I'm Dr. Daniel Evans, a healthcare operations consultant based in Raleigh, North Carolina. After earning my MD from Wake Forest School of Medicine in 2009, I practiced internal medicine for nine years before transitioning into consulting. I realized early that many clinics lost patients not because of poor care, but because the first interaction — booking an appointment — felt clunky or outdated. Since 2018, I've helped over 40 multi-location healthcare practices modernize everything from front-desk intake systems to calendar scheduling tools, reducing no-show rates and speeding up first visit turnarounds. Outside of work, I enjoy trail running, woodworking, and spending weekends with my family.

Sarah Mitchell is an education technology consultant based in Denver, Colorado. After graduating from Colorado State University in 2011 with a degree in Education Management, she worked across various private schools and early childhood education centers before transitioning into EdTech consulting. From 2015 onward, Sarah led projects that helped schools move from paper-based enrollment to fully online calendar scheduling and class booking platforms, cutting administrative load by nearly 45% on average. She believes that modernizing appointment scheduling not only saves time but also strengthens parent trust and student engagement. Sarah lives in Denver with her two rescue dogs and spends weekends hiking Colorado’s many mountain trails.

I'm Michael Adams, a Realtor® and consultant based out of Austin, Texas. I got my start in real estate in 2014 after completing my degree in Business Communications, and like a lot of new agents, I learned the hard way that scheduling showings quickly and easily could make or break a deal. By 2016, I helped my team transition to online appointment scheduling, cutting client response time by nearly half and boosting show-to-offer rates. Since then, I've specialized in helping real estate teams create frictionless booking experiences for buyers and sellers alike. When I’m not working, you’ll find me exploring Austin’s food trucks or hiking the Barton Creek trails.

Emma Roberts is a legal technology consultant based in Chicago, Illinois, with over a decade of experience working with law firms, CPA practices, and independent consultants. After graduating with a degree in Political Science from Loyola University Chicago in 2012, Emma started as a paralegal and later moved into operations consulting. Throughout her career, Emma has helped professional service firms streamline everything from client intake forms to appointment scheduling platforms, helping firms respond faster and close more high-value clients. She believes that “in legal and financial services, your ability to book the first meeting quickly says more about your firm than any website ever could.” When she's not advising clients, Emma is an amateur baker and often spends Sundays experimenting with new pastry recipes.

Emily Scott is a fitness business strategist based in San Diego, California. She began her career in 2012 managing operations for independent pilates and yoga studios, quickly realizing that client experience started well before a student set foot in a studio — it started when they tried to book a class. Between 2014 and 2019, Emily helped dozens of boutique studios shift from paper lists and spreadsheets to online calendar scheduling systems. These upgrades not only improved class attendance rates but also reduced cancellations by nearly 20%. Emily believes that 'a class booking system isn’t admin — it’s your brand’s first handshake.' Outside of consulting, she teaches vinyasa yoga classes and volunteers as a mentor for new fitness entrepreneurs.

Jason White is a consultant for pet grooming salons, veterinary clinics, and dog daycare centers. Based in Atlanta, Georgia, he’s spent the past decade helping small businesses streamline their client management processes. In Jason’s experience, pet owners expect booking services that are as reliable as their vet’s care. Whether it’s grooming appointments or wellness check-ups, smart appointment scheduling builds trust. When he's not consulting, you’ll find Jason at local dog parks with his two rescue beagles.

Hey, I'm Lily Carter! I've spent the last 8 years working behind the scenes at dance studios, handling everything from class rosters to parent communications to last-minute recital emergencies. I know how hectic studio life gets — that’s why I’m obsessed with making appointment scheduling easy, clear, and drama-free. When your dancers (and their parents) can book lessons without endless back-and-forth, everybody’s happier. When I'm not organizing schedules, I’m choreographing beginner tap routines or chasing after my mischievous cat, Jasper.

Ryan Thomas is a Portland-based photographer and business consultant who knows the chaos of creative scheduling firsthand. After years of balancing client shoots, gallery meetings, and personal projects, Ryan realized that missing a booking or double-scheduling could cost more than just money — it could cost trust. He began helping fellow creatives set up simple, beautiful calendar scheduling flows that kept them organized without feeling robotic. Today, Ryan consults with photographers, designers, and independent artists who want to scale their businesses without losing their creative edge.

Megan Brooks is a business operations consultant focused on service-based businesses like bridal studios, massage clinics, and wellness centers. She’s based in Charlotte, North Carolina, and has been consulting since 2015. Over the years, Megan has helped businesses redesign everything from customer onboarding to appointment scheduling. 'You can’t expect customers to stay loyal if booking time with you feels complicated,' she often says. When she's not knee-deep in workflows, Megan loves baking bread and hiking the Blue Ridge trails.

Pranshu Kacholia is the founder of Lunacal.ai, a next-generation calendar scheduling platform built to turn passive booking pages into active brand experiences. He has in-depth expertise of building appointment booking tools and implementing them across industries. Before founding Lunacal, Pranshu served as the Head of Marketing at Happay (India’s largest T&E platform) and ClickPost (Asia’s second-largest logistics intelligence platform). His work at Happay contributed to the company’s expansion into enterprise markets, while at ClickPost, he played a key role in positioning the brand as a category leader across India and Southeast Asia.