Hi, I'm Lance Laspina — a lifelong artist and storyteller who spent 33 years as a Hollywood storyboard artist, visual effects contributor, and filmmaker before founding SpryWorx, my AI strategy practice for Central Coast businesses.

One of my proudest projects was directing the feature documentary "Frazetta: Painting with Fire," about the painter who shaped how a generation saw fantasy art. That storytelling instinct — showing people the plan before anyone builds the wrong thing — is what carried over when I started helping local business owners with AI.

This place shapes how I work. I live on California's Central Coast, the state's second-largest wine region by production, surrounded by vineyards. My second home in Chianti, Italy is ringed by more of them. Thirty years here have taught me the same thing everywhere I look: the owners who do the work themselves, day after day, are the ones who need their time back the most. That's what led me to start SpryWorx.

I'm not here to replace anyone's team — I'm here to amplify the people already there, hand them their hours back, and bring an artist's eye to how a business tells its story. If you'd like to see the filmmaking and artwork side of my career, it lives at lancelaspina.com.