In this session, we’ll identify where you’re leaving growth on the table—and map the highest-leverage opportunities to improve performance across acquisition, conversion, and retention.

 Add a few quick details after choosing your time, so I can make this session as valuable as possible.

In this session, we’ll identify where you’re leaving growth on the table—and map the highest-leverage opportunities to improve performance across acquisition, conversion, and retention.
 Add a few quick details after choosing your time, so I can make this session as valuable as possible.

Growth Strategy Session

In this session, we'll review your baseline audit results, explore your options, and recommend the most appropriate next step based on your goals. No pressure, no obligation.

No prep required, but counts of collections, SKUs, and cadence of new product introductions will be helpful.

In this session, we'll review your baseline audit results, explore your options, and recommend the most appropriate next step based on your goals. No pressure, no obligation.
No prep required, but counts of collections, SKUs, and cadence of new product introductions will be helpful.

Visibility Strategy Session

In this session, we'll walk through your store's AI visibility audit, talk through what's actually driving the gaps we found, and figure out the right next step for where you're at. No pressure, no obligation.

No prep needed, but having a rough sense of your collection count, SKU count, and how often you add new products will help us move faster.

In this session, we'll walk through your store's AI visibility audit, talk through what's actually driving the gaps we found, and figure out the right next step for where you're at. No pressure, no obligation.
No prep needed, but having a rough sense of your collection count, SKU count, and how often you add new products will help us move faster.

Visibility Baseline Review

We'll use this call to gather details of your custom or headless Shopify setup, so we can prepare a baseline AI/LLM visibility audit of your store. We can discuss options to extend the audit to include a deeper assessment of your technical setup and content strategy.

We'll use this call to gather details of your custom or headless Shopify setup, so we can prepare a baseline AI/LLM visibility audit of your store. We can discuss options to extend the audit to include a deeper assessment of your technical setup and content strategy.

Custom Visibility Audit Session

Colin Dodgson

The AI Visibility Guy helps Shopify brands be seen and understood by ChatGPT, Perplexity, Gemini, and the other AI systems that are quietly replacing traditional search for product discovery.Most stores assume Shopify's built-in schema functionality already covers this, but in fact, it comes up short. That gap is currently invisible, even as it is silently costing revenue. We close it: llms.txt setup, proper schema and metaobjects, LLM-optimized content across your key collections and products, and an ongoing process to keep it current as AI models change how they read the web.

<ul><li>AI Visibility Audits — A clear graded read on where your store stands today, and what's actually driving (or blocking) AI-driven discovery.</li><li>Foundation Setup — llms.txt, schema, and metaobjects implemented correctly so AI systems can fully parse your store and products.</li><li>Full Content Build — LLM-optimized content across collections, pages, and products, so AI systems don't just see you – they can recommend you.</li><li>Ongoing Data Currency — AI models and their expectations shift fast. We keep your visibility current instead of letting it decay.</li></ul>

<ul><li>What makes this different from regular SEO? Traditional SEO targets search engine rankings. AI visibility is about whether an LLM can parse your store's structure and content well enough to recommend your products directly in a conversation. It's a different technical and content problem entirely.</li><li>Doesn't Shopify already handle this? Shopify's native schema covers basic ecommerce structure, but it's rarely sufficient for how AI systems actually crawl and evaluate stores. Most stores we audit fail on this despite looking "technically fine."</li><li>What size store is this for? Mostly Shopify brands in the $1M–$5M revenue range, established enough to have real catalogs and stakes, without an existing agency covering this specific gap.</li><li>What do I get from the audit? A clear graded assessment against defined criteria, plus a written breakdown of where you stand and what closing the gap would involve.</li><li>How fast does this move? AI visibility is still early and evolving – the window to get ahead of competitors on this is open now but won't stay open indefinitely.</li></ul>

I'm Colin Dodgson, based in Northern Vermont. I've spent 10+ years in ecommerce growth, focusing on paid search, paid social, lifecycle marketing, CRO, and attribution, working with Shopify brands. AI visibility is the newest layer in that stack, and most stores I look at have a real blind spot here: they assume their existing technical setup already covers it, and it doesn't. I built VisibilityGuy.ai to close that gap specifically, with the same focus on measurable results I've brought to performance marketing all along.