IRM Strategic Group is a boutique AI advisory firm that helps consumer brands get decision-ready answers from the consumer research they've already paid for.

Most brands are sitting on six and seven figures worth of consumer intelligence that stopped informing decisions the moment it was presented. We call it Institutional Amnesia — and it silently erodes brand equity, inflates acquisition costs, and hollows out loyalty programs that should be the brand's most valuable asset.

IRM fixes that by building the Core Custodian — a curated AI agent deployed inside Microsoft Teams and Copilot that answers your team's most important consumer questions on demand, grounded in your best existing research. This is not a knowledge management tool or a document repository. It's decision support — your team asks a question, the agent synthesizes an answer from the research that matters most. No new platform. No vendor contracts. No data leaving your approved environment.

We work with VP-level Insights and Marketing leaders at consumer brands who are ready to stop making decisions that contradict what they already know about their customers.