About Company
The Playbook Agency is a dynamic sales consultancy, headhunter & GTM Engineering firm based in London & Dubai, founded by SaaS revenue leaders
Currently I take on 3-4 founders, revenue and agency leaders a month for 1-1 consultancy, coaching & advisory services
Here we go over everything from nailing ICP, offers & building agentic outbound systems that scale
Anas Ammari
Head Of Growth, Compilot
Abbas was able to extend our outreach way beyond what was possible with our existing processes. We were able to book opportunities with organizations like Binance & MoonPay through cold email, which I wouldn't have believed if we didn't experience it
Dom Bowcock
Founder, Bowimi
Abbas & Playbook advised us into our next phase of growth, helping hire & ramp our AE team + provide world class GTM engineering support when it was unheard of
Jon Rudoe
CCO, Nous.co
Abbas helped build our outbound playbook, proving that we had real B2B traction. We were able to go from 0 to a consistent 10 meetings per week. They did the heavy lifting, so that we could focus on strategic initiatives.
Anas Ammari
Head Of Growth, Compilot
Abbas was able to extend our outreach way beyond what was possible with our existing processes. We were able to book opportunities with organizations like Binance & MoonPay through cold email, which I wouldn't have believed if we didn't experience it
Dom Bowcock
Founder, Bowimi
Abbas & Playbook advised us into our next phase of growth, helping hire & ramp our AE team + provide world class GTM engineering support when it was unheard of
Jon Rudoe
CCO, Nous.co
Abbas helped build our outbound playbook, proving that we had real B2B traction. We were able to go from 0 to a consistent 10 meetings per week. They did the heavy lifting, so that we could focus on strategic initiatives.
Anas Ammari
Head Of Growth, Compilot
Abbas was able to extend our outreach way beyond what was possible with our existing processes. We were able to book opportunities with organizations like Binance & MoonPay through cold email, which I wouldn't have believed if we didn't experience it
TestimonialsAbout Me
At 22 I first got introduced to tech sales accidentally and started on a minimum wage SDR job
By 24 I became the youngest Head of Sales of a VC backed SaaS business in London.
By 26 when the tech bubble burst, I got laid off at another business. Moved back in with my parents and started from scratch.By 28 I scaled The Playbook Agency and sold it to Enrich Labs where I now run growth for InboxKit, Sendkit.ai and Enrich.so as the Chief Revenue Officer
I'm passionate about being at the very front of the GTM space, knowing exactly what is on the horizon, and keeping an edge in the market.
About Company
- Testimonials
About Me